Athletic program benchmarking is the process of comparing your performance against the competition whether you play them directly, compete with them for high quality athletic/administrative/coaching talent, or simply want to understand better what success and failure look like in similar programs to yours across the state or country.
Program benchmarking can help you answer questions such as:
Am I ahead of the competition or behind, and where can I make improvements in key areas of my program? What areas are the strongest? What are the weakest?
Which areas provide the greatest opportunity for improvement in my program? How do I best showcase my program's strengths?
Have I allocated my scarce funds and time appropriately? How do I best approach my community for additional funding?
What are programs similar to mine across the region, state or country doing to compete more effectively and run a better program?
Sports Reports evaluates hundreds of Standards of Excellence across the following nine Categories. Schedule a demo today to learn more about our standards.
How do you rank and compare to other programs in the values you set and culture you embody as a program?
Are you developing talent early? Are you preparing your middle school athletes for success on varsity better or worse than the competition? Are you engaging middle school athletes early enough in the recruiting journey?
Does your program provide the right resources and support to ensure your student athlete's academic success and and overall mental wellness and health?
%201.svg){kind=icon}
Are your facilities competitive? How are they better or worse than your competitors? Do you have the right training and equipment in place to help your program succeed?
What is your relationship with the healthcare professionals look like in your program? Do you have the right nutritional standards and regiments? How do recovery protocols from injury in your program compare to others?
Have you done everything possible to maintain and generate the funding and community support you need to be successful? What else can you be doing? Learn from those programs who have succeeded year after year in garnering considerable funding and community support.
Today more than ever before, your program needs to be prepared to help student athletes in the recruiting process. It's happening earlier and earlier, and programs who don't provide this support early will become less competitive and fall behind.
How does your coaching staff and administration compare to other programs? How can they do more to help your program achieve its fullest potential? How do you learn from other coaches and administrations who have been successful?
%202.svg){kind=icon}
Is my program viewed as competitive? Is my strength of schedule ranked as weak or strong? What else can we do as a program to be better positioned in the market?
A key feature of our benchmarking reports is that you can choose your competitive set to be evaluated against. Sometimes these are programs you play regularly, and other times they are programs located in close regional proximity to yours that you compete with for coaching, administration, and athletic talent.
Competitive sets may also include programs you never play, but are similar to yours in other parts of the state or country, where valuable insight can be gleaned from understanding what makes these programs successful or not.
Select the competitors you want to be benchmarked against.
%202.svg){kind=icon}
Analyze detailed metrics and performance against how your competitors perform.
Understand how to allocate your time and resources to best position your program against the competitive set.
How do you decide where to focus your time and resources on improvement if you don't know how your performing? Or worse, you don’t know how the market perceives your performance. Benchmarking shines the light on opportunities from every angle and seeks to make you better informed to compete.
Athletic programs often face many challenges unrelated to the actual performance of your team. You have to deal with many stakeholders that consume valuable time, such as administrators, parents, boosters, college coaches & scouts, media, and vendors. Use benchmarking reports to better manage your stakeholders and the overall health of the program.
By monitoring performance and benchmarking your program, you will have the necessary information to determine budgets and request further monetary support to invest in the right areas to make your program as competitive as possible.
Programs can be successful as they are building something special that the win/loss record may not reflect yet. Be prepared and armed with the necessary data and performance metrics to advocate to your stakeholders why and how your program is succeeding.
Send us a request for a demo and we’ll begin the journey together to elevate your program.
